The ServeSwift brand
Everything you need to represent ServeSwift consistently: our logo, colors, typography, voice, and the legal documents that govern our service.
Legal & policies
Our current, canonical legal documents. Always link to these rather than copying their text elsewhere.
Logo
The ServeSwift mark pairs a rounded emerald tile carrying the “S” with the wordmark set in our headline typeface.
Do
- Keep clear space around the mark equal to the tile height.
- Use the emerald tile on white or light backgrounds.
- Use white text alongside the mark on dark backgrounds.
Don't
- Recolor the tile or wordmark outside the brand palette.
- Stretch, rotate, or add effects to the mark.
- Set the wordmark in a font other than the headline typeface.
Color
Emerald is our primary brand color. brand-600 drives buttons and key actions; the lighter tints support backgrounds and accents.
Brand (emerald)
Neutrals
Typography
Two typefaces carry the brand: Manrope for headlines and Inter for body and UI text.
Run your service business
ServeSwift brings your CRM, contracts, invoicing, scheduling, and payments into one place so you can spend less time stitching tools together.
Voice & tone
How ServeSwift sounds, everywhere from the marketing site to product copy and support.
Clear over clever
Service business owners are busy. Say the useful thing plainly. Skip jargon and hype.
Warm, not corporate
We talk like a helpful peer who has run a service business, not a faceless enterprise vendor.
Confident, never pushy
State what the product does and let it stand. No fear-based selling, no fake urgency.
Respect their time
Every sentence should earn its place. Lead with the outcome, then the detail.
Company details
- Legal name
- ServeSwift Incorporated
- Entity
- Delaware corporation
- Product
- serveswift.ai
- What we do
- CRM, contracts, e-signature, invoicing, scheduling, and payments for service businesses.